Privacy Policy


Last updated July 27, 2023


The Sun Peaks Grand Hotel LLP (“Sun Peaks Grand”) is committed to maintaining the security, confidentiality, and privacy of the personal information of all individuals with whom it has contact. This Privacy Policy documents the Sun Peaks Grand commitment to you, whether you are a customer, supplier, guest, employee, or otherwise, and has been developed in compliance with the British Columbia Personal Information Protection Act (“PIPA”).


The Sun Peaks Grand Privacy Policy addresses the collection, use and disclosure of personal information about identifiable individuals by the Sun Peaks Grand Hotel and by trusted third parties and service partners. It applies to the information collected, used, or disclosed by us when you visit or, social media pages, use a mobile or online application, access onsite Wi-Fi service through a gateway, and when you participate in surveys, contests, or promotions, or visit any of our facilities.

Because PIPA does not impose any requirements on the Sun Peaks Grand Hotel regarding the collection, use, or disclosure of business contact information, or certain publicly available information, this Policy does not apply.


This Privacy Policy explains what data we collect, use, and share with our partners, how we protect it, and what your rights are with respect to personal data. 

As part of its business activities, the Sun Peaks Grand may collect and process personal data you provide. Personal data is any information that may identify you as an individual. Depending on the nature of your interaction with us, we may collect the following types of data: 

  • your age, marital status, family status, citizenship, language preferences, identification data, and birth date;
  • your home address, home telephone number, cellular (mobile) phone number, email address, vehicle license plate number;
  • information about products and services purchased by you;
  • information about your purchases of Sun Peaks real estate;
  • financial information about you, including credit and debit card numbers or banking information;
  • video and photographic surveillance imagery as it relates to guest and employee safety, and loss prevention;
  • physical abilities and attributes (e.g., age, height, weight, shoe size, experience level) as they relate to the various activities which you may undertake, or to equipment purchases and rentals (e.g., skiing, snowboarding, hiking, mountain biking, swimming, tennis, golf, fitness facilities, etc.);
  • medical information and history as it relates to your fitness and ability to use services or undertake various activities;
  • family information for Sports School and childminding services, including emergency contact information;
  • membership or loyalty program affiliation or data;
  • information provided by you to participate in surveys or enter contests.


The Sun Peaks Grand makes use of cookies to optimize and improve the functionality of and The information we collect through the use of cookies and other technologies enables us to understand how our website is being used and how we can further improve it. 

Cookies are small and simple text files that are stored by your computer or mobile device, making it easier for you to navigate our website. They allow us to tailor the information and content to your preferences and personalize your experience. We may collect your IP address, your device ID, as well as information about your operating system, browser type, the address of a referring site and your site usage.

We generally use the following types of cookies on or 

  • Strictly Necessary Cookies, which are required for the website to run and cannot be switched off. You can set your browser to block these cookies, but this may affect the functionality of our website.
  • Google Analytics and Performance Cookies, which allow us to measure traffic data on our website and see traffic sources. We use this data to adapt content, measure advertising campaign efficiency, and enhance the overall user experience.
  • Marketing Cookies, which are set by our marketing and advertising partners, and used by them to understand your interests and later show you relevant ads. 
  • Functionality Cookies, which enable our website to offer additional functions and personal settings.

Your Options

We place cookies when you agree to their use by clicking ‘Accept’ when first visiting Your browser must also allow the use of cookies.

If you do not want to receive cookies on your computer or mobile device, you can adjust the settings of your web browser to fully block use. In this case, functionality on our website may be deactivated, such as the ability to make an online room reservation.

Third-Party Cookies

Third parties, such as analytics providers, may place cookies on your computer when you visit or Third-party cookies enable features or functionality to be provided on or through the website or service you are using (e.g., interactive content). These cookies belong to and are managed by other parties.

You can set or amend web browser controls to accept or decline cookies. In the event that you allow cookies, the Privacy and Cookie Policy of these third parties applies. If you disable cookies in your web browser settings, no cookies can be placed on your device.

You can opt out of Google Analytics by visiting their opt-out page and installing an add-on for your web browser.

Links To Third-Party Websites

Our website contains direct links to sites offered by third parties (e.g., activities and programs, strategic alliance partners, co-branded event sites, or the websites of community partners). When clicked, links to third-party websites from will open in a new browser tab or window. Those third-party sites are not covered by this Privacy Policy.

Some of the sites you visit may give you the option of sharing information about accommodation experiences, skiing or snowboarding experiences, feedback, or personal information. If you choose to submit information to a third-party channel or service, that information is not covered by this Privacy Policy. You should review the Privacy Policy of those sites and services to make an informed decision.


The Sun Peaks Grand is accountable and responsible for protecting your personal information in its possession or custody and will also take steps to require a comparable level of protection when the information is being processed or managed by a third party on behalf of the Sun Peaks Grand.

The Sun Peaks Grand has designated a Privacy Officer to administer compliance with this Policy (see below).


Most of your personal information will be collected directly from you (e.g., through reservations, purchases, rentals, etc.). Some of your information may be collected from publicly available sources, depending on the relationship the Sun Peaks Grand has with you.

The Sun Peaks Grand may collect, use, and disclose your personal information for the following purposes:

  • operating, maintaining, and promoting the Sun Peaks Grand Hotel and Conference Centre;
  • authenticating your identity;
  • providing products and services, such as accommodation reservations, event planning and facilitation, outdoor recreation and safety services, facilities, equipment, dining, childminding, and other hospitality services;
  • providing instruction related to various recreational activities;
  • organizing, promoting, and hosting special events such as races, contests, and competitions;
  • understanding your interests and needs regarding real estate sales and property management;
  • tracking use of services and facilities;
  • presenting offers and marketing communications tailored to your preferences;
  • your participation in surveys, contests, or promotions;
  • managing your participation in loyalty programs (where you choose to participate);
  • maintaining accurate customer records;
  • processing and collecting payments and debts owed to the Sun Peaks Grand;
  • establishing and maintaining personalized communications with customers, contractors and consultants relating to various Sun Peaks Grand products and services;
  • responding to inquiries, feedback and resolving any complaints;
  • providing secure accommodations and facilities (e.g., controlled entry key cards);
  • protecting the Sun Peaks Grand, you and others from fraud and error;  
  • to respond to requests from legal and regulatory authorities to assert or protect the legal rights of the Sun Peaks Grand or to defend our legal interests;
  • complying with legal requirements and acting pursuant to legal authorizations.

If the Sun Peaks Grand wants to use your personal information for a new purpose, it will obtain your consent to do so unless the new use is otherwise authorized or required by law.

How Is Your Personal Information Used

When you contact us for customer service or subscribe to our newsletter, we may collect your name, email address, phone number, communication preferences, and the content of your message. We use this information to communicate with you or to deliver relevant and tailored newsletters.

When you create an account on our website, we may request and collect your name, email, phone number, address, username, and password so we can maintain your account and our internal database. The information collected and maintained in the database includes: your name, email address, password, phone number, mailing address, your purchase history, and products. The Sun Peaks Grand will never share your data with anyone.

When you make a purchase online, we may collect personal information from you so we can complete the transaction, create your account, or process any refunds. Such information may include your name, date of birth, billing address, email, phone number, as well as payment information.


The Sun Peaks Grand will not disclose your personal information for purposes other than those for which it was collected, except with your consent or as required or authorized by law.

The Sun Peaks Grand discloses aggregate non-identifiable information (e.g., survey data and hotel statistics) to trusted third parties (e.g., Destination British Columbia or Tourism Sun Peaks) for industry analysis and promotional purposes.

At times, the Sun Peaks Grand may co-sponsor an event with a business partner or partners. We may disclose information to those business partners to help us market the event and associated products and services. Any information shared is pursuant to written contracts and limited to the specific purpose, including providing aggregate non-identifiable data when possible.

The Sun Peaks Grand will never sell your personal information to third parties.


By visiting or, you agree to the collection, storage, use, and disclosure of your personal information as defined in this Policy. Should you not consent to the collection of your personal information, you should not visit this site or provide any information when making a purchase at any sales location.

The Sun Peaks Grand will obtain your consent to collect, use or disclose personal information, except where the Sun Peaks Grand is authorized or required by law to do so without your consent. For example, the Sun Peaks Grand may collect, use, or disclose personal information without your knowledge or consent if the information is publicly available, the Sun Peaks Grand is obtaining legal advice, or the Sun Peaks Grand reasonably expects that obtaining consent would compromise an investigation or proceeding. Other exceptions may also apply, according to applicable law.

Your consent can be given expressly, impliedly, or through an authorized representative such as a lawyer, agent, or broker. It can also be given verbally, in writing, electronically, and through inaction (e.g., if the Sun Peaks Grand notifies you through this Policy that it intends to collect, use, or disclose your personal information for a specific purpose and you do not object).

You may withdraw your consent at any time (subject to certain legal and contractual restrictions) if you give the Sun Peaks Grand reasonable notice in writing. After the Sun Peaks Grand receives such notice, it will inform you of the likely consequences of withdrawing consent, which may include its inability to provide certain services to you or to continue its relationship with you.

If you do not wish to receive promotional or marketing material from the Sun Peaks Grand, you may opt out by clicking on ‘Unsubscribe’ at the bottom of any email you receive and following the instructions.


The Sun Peaks Grand will not collect personal information indiscriminately and will limit its collection of your personal information to what is reasonably necessary for the purposes which have been described. The Sun Peaks Grand may also collect information as authorized or required by law.


The Sun Peaks Grand will only use and disclose your personal information for the purposes which are listed in this Policy or to which you have otherwise consented, or as authorized or required by law.

The Sun Peaks Grand will keep personal information used to make a decision affecting you for at least one year after using it to make the decision.

We will retain your personal information for the length of time needed to fulfill the purposes outlined in this Policy. The Sun Peaks Grand will securely destroy, erase, or make anonymous any documents or other records containing personal information as soon as it is reasonable to assume that: (a) the original purpose is no longer being served by retention of the information, and (b) retention is no longer necessary for legal or business purposes.

The Sun Peaks Grand will take due care when destroying personal information to prevent unauthorized access to such information.


The Sun Peaks Grand will make a reasonable effort to ensure that personal information it is using or disclosing is accurate and complete. In most cases, the Sun Peaks Grand will rely on you to ensure that information is current, complete, and accurate. The Sun Peaks Grand Personal Information Request form is found at or directly from the Sun Peaks Grand Hotel Privacy Officer.

If you demonstrate the inaccuracy or incompleteness of personal information, the Sun Peaks Grand will amend the information as required. If possible and appropriate, the Sun Peaks Grand will send the amended information to third parties to whom such information has been previously disclosed.


The Sun Peaks Grand has implemented physical, technological, and organizational safeguards, and reasonable security measures designed to protect against unauthorized access, collection, misuse, copying, modification, loss, or disclosure of the personal information under our control. We also take measures to protect the personal information we disclose to third parties, for example by entering into contractual agreements stipulating the confidentiality of the information and the purposes for which it is to be used.

No security measures are impenetrable. You can help us by protecting and keeping your passwords safe at all times, and by not using the same password for different websites or applications. You can also protect yourself by notifying the Sun Peaks Grand if you suspect your credit card, pass product, username, or password is lost, stolen, or used without permission.

Note that confidentiality and security may not be assured when information is transmitted through email or wireless communication. If you provide us with your email address, text messaging information, or similar electronic means of communication, we will assume that you are comfortable with us using such communication mechanisms unless you expressly notify us otherwise.


The Sun Peaks Grand strives to ensure that any personal data we retain and use is as accurate, complete, and up to date as necessary to provide our services.

You have a right to access your personal information held by the Sun Peaks Grand by making a Personal Information Request at or directly to the Sun Peaks Grand Hotel Privacy Officer.

Upon written request and authentication of your identity, the Sun Peaks Grand will respond with the requested personal information within 30 days or provide written notice when additional time is required to fulfill the request. The Sun Peaks Grand will inform you in advance of the cost to provide your information.

These are your rights with respect to the personal information we collect and use about you: 

  • Access. You have the right to access and obtain a copy of any of your personal data that we collect and use about you. You also have the right to know the types of personal data we are collecting about you.
  • Rectification. You may request that we correct any inaccurate, outdated, or incomplete data we may have about you. Information you previously provided to the Sun Peaks Grand may be updated online at, or by calling Sun Peaks Grand Hotel reservations.
  • Opt-out. You may withdraw your consent at any time to the collection, use, disclosure, or any other form of processing of your personal information by the Sun Peaks Grand. You may also withdraw your consent to receive our email marketing communication at any time by clicking on “Unsubscribe” at the bottom of any email you receive.            
  • Deletion. You may request information about how long we keep your personal data. If required by law we will grant a request to delete information. In many situations, we must keep your personal data to comply with our legal obligations, resolve disputes, enforce our agreements, or for other business purposes.
  • Portability. You have the right to receive all your personal data which you have provided to us, in a structured, commonly used, and machine-readable format, and also to require us to transmit your data to another entity where this is technically feasible.
  • Objection to direct marketing. You have the right to object to our use of your personal data for direct marketing purposes and interest-based purposes. 

In some situations, the Sun Peaks Grand may not be able to provide you with access to certain personal information. This may be the case where, for example, disclosure would reveal personal information about another individual, the personal information is protected by solicitor / client privilege, the information was collected for the purpose of an investigation or where disclosure of the information would reveal confidential commercial information that, if disclosed, could harm the resort’s competitive position. The Sun Peaks Grand may also be prevented by law from providing access to certain personal information.

Where an access request is refused in whole or in part, the Sun Peaks Grand will notify you in writing, giving the reason for refusal and outlining further steps available to you.


The Sun Peaks Grand complaint procedure is found at or directly from the Sun Peaks Grand Hotel Privacy Officer.


Any inquiries or questions regarding this Policy or the compliance of the Sun Peaks Grand Hotel with privacy legislation should be directed in writing to the Sun Peaks Grand Hotel Privacy Officer as follows:

Sun Peaks Grand Hotel LLP

Attention: Privacy Officer

1280 Alpine Road

Sun Peaks, British Columbia, V0E 5N0


or by electronic mail to:

If you still have concerns about the protection of your personal information at the Sun Peaks Grand Hotel, you have the right to file a complaint with the privacy or data protection authority of your province, territory, state, or country.


The Sun Peaks Grand may occasionally update this Policy at its discretion. When it does so, it will revise the “last updated” date at the top of this Policy. Users should visit this page periodically to stay informed about Policy changes, updates, and data practices. By using this website, you agree that it is your responsibility to review and understand the Sun Peaks Grand Hotel and Conference Centre Privacy Policy.